Apr 03, 2022
In General Discussions
White papers are a powerful content marketing tool, giving you the opportunity to present useful and relevant information about your company's products and services. Research shows that 71% of B2B buyers have used white papers to make a purchase decision in the last 12 months and are equally effective for B2C marketing. Whether you want to position your company as a thought leader or want to publish an in-depth, authoritative report, a white paper is a great option – BUT, only if it's written well. If you publish a low-quality white paper, you could be doing more harm than good by damaging your reputation. The key is to hire a professional white paper writer. This will ensure the best return on investment. Here's how to start. What is a white paper? When creating a plan for your next white paper, you need to employee data understand what a white paper is and what it isn't. A white paper is a compelling, well-researched report or document that covers a specific topic. The goal is to present a problem and then provide a solution. Your company can use a white paper to inform your audience of an issue or to explain something interesting. Although white papers have many benefits, they are often used for lead generation. A white paper , on the other hand, is not very important. Yes, you can highlight features of a product or service as a potential solution. However, the ultimate goal is to inform and influence based on evidence and facts. A white paper should not list all the reasons why the reader needs your product or service. A great white paper: Be rather long . It is recommended to write a minimum of six pages . On average, white papers are 6-8 pages. However, some are over 50, but that's rare. Be structured . Being more formal than a blog post, white papers usually have a title page, table of contents, summary, and conclusion.